Online Fundraiser Aims to Raise $200,000 for Retired Racehorses
Just like every good movie deserves a sequel, every successful fundraiser should have an encore. California Retirement Management Account (CARMA) is revamping its summer online fundraiser which will be live on TVG on Saturday, August 21st - sharing the Pacific Classic Day coverage.
Heartwarming and uplifting stories of Thoroughbred aftercare will be shared on CARMA’s Facebook, Instagram and Twitter accounts throughout the month of August and all-day August 21st. The good times will continue on TVG during their Pacific Classic Week broadcasts, which will likely include heartwarming and uplifting stories of retired racehorses thriving in their second careers as well as insights on Thoroughbred aftercare.
“CARMAthon was a huge win for us last year, especially given the circumstances surrounding the pandemic,” said Billy Koch, CARMA Secretary and founding member of Little Red Feather Racing. “The racing industry really stepped up to support our cause and we’re hoping to see the same enthusiasm this go-around.”
The fundraiser hopes to generate around $200,000 in online donations from the racing industry and equine enthusiasts through CARMA’s website. The donations will help fund its grant program, which assists more than 20 thoroughbred aftercare charities.
“We had high hopes of returning to our in-person CARMAcares fundraiser, but with event restrictions and all the uncertainty, the board elected to bring back CARMAthon for an encore,” said CARMA Executive Director, Lucinda Lovitt. “We had such an amazing response from the entire racing industry last year and we’re hoping to do even better this time, with continued support from TVG and Del Mar.”
Everyone who loves retired racehorses is encouraged to help by making a donation and share pictures of their off-track-Thoroughbred on social media using #CARMAthon.
Donations for CARMAthon can be made on the CARMA website starting Thursday, August 5th and can continue through Saturday, August 21st. For more information visit CARMA4horses.org or contact Lucinda Lovitt at (626) 574-6622 or firstname.lastname@example.org.